Marketing podcasts (and coffee) are hot!
A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. Wall. And no surprise, he and his co-host, Chris Penn, are still churning out some great content.
So, I’ve compiled a list of some of my personal favorite episodes, in addition to their most popular episodes from the catalog. Tune in to hear our industry’s thought leaders share their two cents on some pretty revolutionary marketing ideas.
What is Marketing Over Coffee?
According to their site, Marketing Over Coffee is “audio on demand” that covers both classic and new marketing.
The podcast covers a wide range of topics, from AI and the Writer’s Strike to the future of event planning, and the Martech landscape.
This marketing podcast is hosted by John J. Wall and Christopher S. Penn, who record the show in a local coffee shop every week and then publish the show on Thursday mornings. They also feature interviews with some of our industry’s most profound experts and influencers.
1. Simon Sinek: Start With Why
Video Source: TEDx Talks
According to John, if you could only listen to one, it should be this one. Simon was working at the most famous ad agency when he realized that one account would do a fantastic job while another couldn’t tell the story right – even when the same people were on both accounts. His quest to understand why this happens created a framework that will change the way you communicate.
If you enjoy that, his next book on leadership is even more profound.
Debbie Millman’s appearance on Marketing Over Coffee is another one you can’t miss. In this episode, Debbie Millman, a renowned name in branding, discusses her book, “Why Design Matters: Conversations with the World’s Most Creative People.”
She talks about the process of trimming content for her book, insights on empathy in interviews and marketing, and even her conversation with David Lee Roth.
3. Seth Godin
Image Source: PCMA
He’s written over a dozen best selling books and was a decade ahead of Inbound Marketing. John said that once they started Marketing Over Coffee, “I will consider this a success if I get to interview Seth Godin.”
So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then. While the shows I do with co-host Christopher Penn address front line problems for marketers, the Seth interviews jump up to the 50,000 foot level for the big picture. There’s links to other interviews with him here.
4. Erin Clift
Erin Clift, CMO of Waze, shares her journey and the intersection of media, content, and technology. She hones in on the importance of psychology in marketing, and discusses the potential of merging Waze with Google Maps.
5. Mike Volpe
Image Source: SmallBizTrends
According to John, Mike Volpe, CMO of Hubspot joined to talk about their successful IPO, and has been a friend of the show from the very beginning. A great interview about what it’s like to be the marketing guy at a company selling a marketing solution to marketing people. And you should listen as Mike spills the dirt on their outbound marketing too . . .
John says that this is the current “B2B Bible that you must own” and even admits that it’s more comprehensive (though perhaps not as much fun) as his book, B2B Marketing Confessions.
7. Ann Handley
Image Source: Ann Handley
As Chief Content Officer for MarketingProfs, Ann Handley is clearly one of the most respected leaders in the industry. Listen to Ann some of the background and stories covered in her latest book, Everybody Writes.
8. Tom Webster
Tom has written a fantastic book that will change the way you think about mobile. He is also on the bleeding edge of monitoring the state of podcasting, and according to John, has a knowledge of music that makes him the most interesting man on earth.
Image Source: MarketingOverCoffee
Did you know that being a better person can lead to happiness, luck, and overall success?
In this marketing podcast, Healey Cypher, co-founder and CEO of BoomPop, shares his journey and really proves the value of being a good person. He introduces the concept of “optimistic nihilism” and shares his secrets on becoming a lucky person.
David’s New Rules of Marketing and PR was so far ahead of it’s time and so dead on, that it launched a successful speaking career that David is still cashing in on.
According to John, it is “a unicorn of a book,” because David saw the convergence of user generated content, self-publishing crushing the old models of newspapers and magazines ruling all, and the explosion of social networking. He is a frequent guest on the show but this interview is about his latest book that moves the lens from Marketing and PR over to Sales.
11. Steve Woods
As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation. A lot of in the trenches discussion about lead scoring and the handoff of leads from sales to marketing. After having gone public and then being acquired by Oracle, Steve is working on his next big thing at neednudge.com
12. Tiffani Bova
Image Source: TheGrowthFaculty
In this episode, Tiffany Bova, a Wall Street Journal Bestselling Author, covers the crucial link between employee experience, customer experience, and success.
She argues that the owner of the customer experience is the employee – making it crucial to improving the employee experience if you want to see growth. She also touches on the negative impact of losing your staff and using the wrong technology.
13. Marcus Nelson
A great interview with a true entrepreneur – everything from J.Crew modeling to smuggling bibles into communist countries. He led social at Salesforce.com, co-founded Advocate and according to John is now doing something stealth at the time of this writing around an electric car.
John picked this one “just for fun” because he believes that a good percentage of marketing people are frustrated artists. Ted Shilowitz is one of the founders of the Red Camera that revolutionized movie making. In this podcast, Ted talks about his latest quest to change our existing movie theaters into a fully immersive experience.
Can’t Get Enough of Marketing Podcasts?
Marketing Over Coffee is one of the best marketing podcasts in the game. With a treasure trove of insights from some of the most influential figures in the marketing industry, this podcast is a must-listen for anyone who wants to stay ahead of the marketing curve.
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