Category Branding

6 Signs Your B2B Brand Needs a Refresh

Coca-Cola spends an average of $4 billion on branding each year.1 Why? To remain consistently recognizable to customers. It might seem steep, but when prompted, almost anyone can describe the company’s logo marked by red and white script. It’s iconic;…

Product Branding

product branding
What is product branding? Product branding is a branding outgrowth that aims to promote and strengthen certain items. Taglines, slogans, logos, and other visual components, as well as social media pages, are used to do this. Businesses create a comprehensive…