Packaging keeps a product safe when it’s in transit between a manufacturer and a consumer. Companies can also use it to divide components of a product and make it easier to purchase something in individual quantities. Of course, there’s more…
Coca-Cola spends an average of $4 billion on branding each year.1 Why? To remain consistently recognizable to customers. It might seem steep, but when prompted, almost anyone can describe the company’s logo marked by red and white script. It’s iconic;…
Does corporate success drive more recognition of your brand? In today’s digital world, the answer might not be so clear-cut. Certainly, your product or service can help boost brand awareness and branding power. Yet you also need to put resources…
What is product branding? Product branding is a branding outgrowth that aims to promote and strengthen certain items. Taglines, slogans, logos, and other visual components, as well as social media pages, are used to do this. Businesses create a comprehensive…
Want to build a dynamic personal brand, but don’t know where to begin? Eager to create buzz around your business, build authority, and design a brand strategy that builds momentum fast? You can! Whether you want to develop, update, or…
Updated: April 2020 The online world is changing at a rapid pace. Not a day goes by without an advance in technology. But with this never-ending transformation, how do you ensure your business stays ahead? The key is adopting a…
Have you ever wondered how to gain attention on social media and expand your brand? Wish you could make powerful connections, create differentiation, and establish credibility? You can! But it will take some work, flexibility, and a commitment to consistency.…
We’ve all seen it happen. Social media mistakes that end in disaster. Whether it’s an ill-timed post, poorly thought out joke, or a badly planned marketing campaign, crisis can strike anytime and anywhere. Do you know how you’ll recover when…
