Ah, the ‘90s. The last decade before everyone began to have a cell phone in hand. A time just before technology really took over. Life was a little slower (and some would argue less stressful) without social media feeds to…
There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective. A nd…
Guess what B2C marketers? Content marketing is for you, too. And no I’m not just talking about dreating content. Marketing with content and Content Marketing are NOT the same thing! Most of the time, the industry sticks to talking about…
We’re here to let you in on a little secret: organic search rankings save money. We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. Sure, your paid…
Your digital content strategy is the key to driving some of your biggest success factors: organic web traffic, brand awareness, lead generation, and ultimately sales. The thing is, there’s a lot to consider when it comes to actually creating your…
Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a…
Content still reigns as an essential method for attracting and retaining your ideal customers, but determining what to publish is challenging. How can SEO and content strategy work together for improved marketing? our own recent research (report coming soon!) show…
Customer acquisition is the lifeblood of any business. It’s the driving force behind marketing strategy and overall business growth. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just…
