If you’ve been keeping track of your marketing channel return rates, you might notice that your some of your biggest ROI comes from – surprise – email marketing. Based on statistics, email is one of the main driver of leads…
If you’re a digital marketer, you know that link building is like the holy grail of organic traffic, second only to publishing quality content marketing itself. But earning inbound links with content marketing can feel like an elusive goal. How…
Using a Google sheet for content marketing planning and SEO management is one of the most effective ways you can keep your strategy on track. It’s true that there are tons of powerful technology tools out there for different content…
Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. It is also not about running banner ads no one wants or clicks on. A marketing strategy defines how a…
Compelling content sells. That’s great for those marketing for the so-called sexy industries like food, travel and leisure, and skydiving. For insurance brokerages, accounting firms, and plumbing repair services, getting people excited about your brand isn’t as simple. Yet, with…
Let’s get real. Every marketer on the planet is overwhelmed by the number and variety of marketing technology tools available today. What are the best automation platforms? How smart are your prescriptive analytics? Are you using the right technology to increase…
Brands with effective content marketing have a consistent voice, tone, and personality. The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers. However, it can be…
Do you feel overwhelmed by the prospect of building a content strategy that covers all bases? Unsure about the real ROI on your current content marketing efforts? Stretched thin by the constant tasks required to keep publishing content? If you…
