In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. Why? I would venture to guess that this problem is largely due to the fact…
As the year is quickly approaching an end, content marketers are scrambling to secure that 2022 budget. Content marketing budgets are expected to grow in 2022 – yay! The problem now is making sure you secure your spot in that…
Developing quality content is crucial to build your brand and attract key audiences, but it’s definitely something easier said than done. Your best bet might be outsourcing your content creation to a team of writers. Since your brand and reputation…
Smart content marketers know that great content strikes a balance between fresh and original and tried-and-true. In other words, be creative, but don’t reinvent the wheel every time. Content marketing templates help with this. They provide a solid framework that…
Leading a high-performance marketing team is harder than ever. Between systems, processes, and proving ROI, teams and their leaders struggle to meet expectations, hit objectives, and stay focused in an ever-changing online world. But there’s also never been a more…
Content marketing is a complex undertaking. From ideation to creation, it’s easy to get caught up in the how and forget about taking action. In fact, the very definition of content marketing makes it feel overwhelming, “Content marketing is a…
Content marketing has evolved. Not long ago, companies got ahead creating as much content as possible. It was a “who can pump out content faster” game. Then algorithms, audience appetite, and content marketing as a whole began to change. Today,…
