It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the…
Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. But what if you could trade in your old approach for a strategy that’s more reliable (and a lot less messy)? Image…
It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete…
The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Despite the uncertainty many of us feel about the future of our profession,…
You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives…
Since November of 2020, CNET, a tech news site owned by Red Ventures, has been quietly publishing low-quality articles written by AI tools. Their intent was to first rank highly in Google search, and then monetize that traffic with affiliate…
For years, websites like Facebook and Google have been gathering user data for targeted advertising and sales to third-party sites. At first, it seemed harmless to collect personal data from users to help show search results for relevant products and…
There are a variety of actions businesses can take in order to boost their SEO strategy. Some of them are relatively straightforward. If your website is outdated and difficult to navigate, of course a redesign can boost your rankings and…
