If your nonprofit is ready to start advertising online, you’ll first need the resources to power your marketing strategy. One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites…
I often find myself talking with fellow marketers, agency representatives, and even editors of marketing publications. To my surprise, a lot of them think that native advertising and content marketing are one and the same. Let’s set the record straight.…
Content marketing is always changing. It’s not something you set up and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid…
Dear marketing professional, meet your new (very demanding) boss… Your customer. Today, top marketers are using content marketing not to persuade, but to engage with the consumer, meeting buyers where they stand, providing what they want. With a great experience,…
Navigating the marketing landscape in 2024 presents a unique set of challenges, but with the right insights and strategies, overcoming them is within reach. Marketing Insider Group’s team of experts asked OpenAI’s ChatGPT to identify the most pressing marketing challenges…
Surely, you appreciate that search engine optimization is critical to online success. Websites with high rankings always get more traffic and leads, as organic search has a higher return than other marketing efforts. However, with more SEO tools available than…
Why do only 29% of B2B marketers believe that their content strategy is very successful? Probably because the rest are forgoing always-on marketing in favor of old-school, one-off campaigns that don’t work anymore. In contrast, always-on marketing wins every time.…
The digital landscape is a place where change is the only constant, where today’s winning strategy might be tomorrow’s old news. Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re…
