If you’re staying on top of the latest and greatest ClimateTech content marketing, then I’m sure you’ve already heard about Prometheus Fuels (and maybe even invested in their stock, like we did).
This $1.5 billion American energy startup has developed tools to manufacture carbon-neutral fuels by absorbing CO2 from the air, and converting it into zero-net carbon gasoline, diesel, and jet fuels. Pretty groundbreaking right?
As if their high-performance, eco-friendly energy solution wasn’t enough to grab our attention, they also churned out one of the most impressive websites we’ve ever laid eyes on. And, as I’m sure you know, there’s no better way to win our hearts at MIG than with revolutionary web design and great content marketing.
Prometheus Fuels’ website, winning best website of the year in 2021, immediately engrosses its visitors with a stylized, interactive story about how they’re turning air into affordable fuel. We especially love this example of ClimateTech content marketing because it uses one of the oldest tricks in the book – brand storytelling to engage and connect with an audience.
Image Source: Prometheus Fuels
I don’t know about you, but when I think of ClimateTech, my mind doesn’t automatically jump to marketing best practices. But, to my surprise, Prometheus Fuels isn’t the only company paving the way for impressive ClimateTech content marketing. I think you know where this is going…
In this article, we’re diving into ClimateTech content marketing done right. Here’s a few more ClimateTech companies that are taking content marketing to the next level.
- Watershed is inspiring reductions in CO2 emissions by consistently sharing weekly blog posts, customer stories, and news articles
- Pachama features clear, concise CTAs to secure newsletter sign-ups and donations
- Aclima shares current news events and updates to position themselves as a thought leader and build trust with their audience
- Bowery divides their content arsenal into subcategories to ensure easy navigation for site visitors
Impressive ClimateTech Content Marketing
You don’t need to be a marketing professional to reap the benefits of great content marketing. Here’s our favorite examples of ClimateTech companies that are paving the road to success with content marketing best practices.
Watershed is a ClimateTech platform used for measuring, reducing, and reporting emissions. Their goal is to raise awareness surrounding the production of CO2 emissions and inspire real reductions.
If this isn’t your first time reading one of our posts, then you probably already know the importance of consistent content marketing – and clearly, so does Watershed. If you visit their blog page, you’ll quickly notice that they’ve committed to sharing weekly content.
Image Source: Watershed
Whether it’s a blog post, customer story, or news article, Watershed is posting content consistently to keep their audience engaged. At MIG, we know that’s the key to effective content marketing.
Pachama is a ClimateTech company harnessing the power of computer vision and satellites to raise money for reforestation and conservation projects. Through these initiatives, Pachama’s goal is to isolate carbon, enhance biodiversity, and enrich small global communities.
And what’s the best way to get their audience to aid in these initiatives? By including clear, enticing CTAs, or calls-to-action, throughout their website and published content.
Image Source: Pachama
After clicking on Pachama’s website, visitors are greeted with 4 opportunities to take action. That’s what we like to see!
This is an example of great ClimateTech content marketing because it gives Pachama’s audience a direct route to participation and conversion. Without a clear CTAs, site visitors would struggle to sign up for newsletters, make donations, or learn more about their company values.
Bowery is a vertical farming company. By using vision systems, automation technology, and machine learning to support eco-friendly plant growth, Bowery is changing the concept of agriculture and revolutionizing the world’s food supply.
Bowery’s initiative calls for effectively educating and engaging their target audience through content. But in order to secure interest, they first need to gain a deep understanding of their audience members.
Upon clicking into their blog page, it’s clear that Bowery focused their content marketing strategy around creating content that addresses consumer interests – also known as sharing “high quality content”.
Image Source: Bowery
Bowery’s content is divided into 5 subcategories that best represent their relevant topics:
- All Articles
- Company News
- In The Kitchen
- In The Farm
- In The World
By organizing their content this way, site visitors are not only immediately engaged by information they’re interested in, but they can also effortlessly navigate to new content. Great job, Bowery!
Aclima is the world’s most technologically advanced air measurement and analysis platform. Their goal is to take bold actions towards climate change that protect public health, reduce CO2 emissions, and enhance air quality.
And after navigating through their website, we can confirm that they are indeed taking action. Aclima has a featured “newsroom” where they share current industry events and updates. Not only does this demonstrate their dedication to making positive change, but it also positions them as a thought leader in their community.
Image Source: Aclima
Reporting industry news is not only a great way to inform and engage your audience, but also helps your team connect with industry experts and decision-makers. And, since only 20% of Americans subscribe to digital news updates, sharing relevant news updates will build trust with your audience. Aclima, you have our content marketing stamp of approval.
Every year, 119 billion pounds of food is wasted in the United States, adding up to about 130 billion meals and over $408 billion in value. Clearly, this is a problem that needs to be addressed, and Shelf Engine is taking action.
Shelf Engine forecasts and orders highly perishable food for grocery stores with the help of their AI prediction engine. This technology allows them to not only help retailers save time and money, but also minimize food waste.
Shelf Engine is rocking the content marketing game and building trust with their target audience by offering a diversified content portfolio. Site visitors can explore the company’s positive impact on retailers, suppliers, consumers, and the environment by checking out their:
- Case studies
- White papers
Image Source: Shelf Engine
You’ve heard us say it a million times, but we’ll say it again for the people in the back – keeping things fresh with multiple forms of content is going to keep your audience interested. Standing out online and consistently publishing varying topics will always keep your audience coming back for more.
Ramp Up Your ClimateTech Content Marketing
It goes without saying that we’re proud of the ClimateTech content marketing we’ve seen so far. By serving both the environment and the needs of their audiences, these ClimateTech companies are making a major positive impact on the world around us.
Are you ready to start growing your business with content marketing? Publish content that educates and engages your audience. Get started today by checking out our weekly blog content service, or schedule a free consultation now to learn more!
The post Content Marketing for ClimateTech appeared first on Marketing Insider Group.