Digital Marketing Institutes in India are increasing in number by the day. And why not? Nobody can deny the utility and relevance of the most sought-after digital marketing skill. If you also covet this in-demand skill, then this article is appropriate to discern one of the best Digital Marketing Institutes in India.
The paradigm shift in the market from conventional to online marketing has provided the much-needed thrust to the digital marketing industry. As per Statista, the digital advertising industry witnessed an upsurge from a market size of 47 billion to 199 billion from 2015-2020, and this growth is expected to reach 539 billion by 2024. Lo and behold! These numbers are eye-opening.
Going by the above data, opting for a digital marketing course is not an option but an ardent choice that you must make! And I am here to help with your decisiveness. But before talking about the best digital marketing institutes in India and their distinguishing features, let’s have a quick go-through about what digital marketing is?
Know about the Benefits of A Digital Marketing Course
What is Digital Marketing?
Digital marketing refers to the use of digital platforms and social media to reach out to potential customers. Digital marketing is many things- brand promotions, brand authority, advertising, connecting with customers- to name a few. That was just the tip of the iceberg! Digital marketing is all-encompassing of using every other form of digital communication such as social media marketing, email marketing, web-based advertising, text, and multimedia marketing.
With that being said, you have a plethora of options to determine a chosen field that you wish to pursue. In fact, the digital marketing industry is an ever-evolving large industry, that there are no chances of career stagnation as long as you are eager to learn new things.
After reading all of the compelling things that this digital marketing industry has to offer, I know you can’t wait to book yourself a seat in one of the best digital marketing institutes in India, so here we go!
Mus read- How to Make Digital Marketing a Side Hustle Without Quitting your Job
Top 10 Digital Marketing institutes in India
1. Digital Marketing Course by IIM Skills
Digital Marketing Master Course by the leading ed-tech institution IIM Skills- is one of the premium courses for a highly rewarding career in online marketing. With the industry-led professionals as your mentors, the course is a consolidated intermix of theoretical and practical training.
Designed by experts, the course gives you a hands-on learning experience with an ethereal aim to make you ready for real-time marketing strategies. These prominent marketing techniques are covered throughout the course:
Course Highlights
Duration: 3 months program
Eligibility: Anyone with a keen interest in learning about digital marketing skills from basic to pro levels can apply for this particular course.
Curriculum: With 180-hours of comprehensive learning, the course curriculum is vast. Here is a quick overview:
- Introduction to Digital Marketing
- Integrated Digital Marketing Strategy
- Media planning
- Affiliate marketing
- Video marketing
- Marketing automation
- Resume creation
- Web development using WordPress
- Online Reputation Management
- Inbound Marketing
- Content Writing
- Advanced Blogging
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Web Analytics
- Social Media Marketing
In addition, you get to leverage the tools to your best use, such as:
- Google Analytics
- Google Ads
- SEMrush
- MOZ
- Twitter Ads
- YouTube Analytics
- Facebook Ads
- Uber Suggest
- LinkedIn Ads
- Google Trends, and more!
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Certification: Upon successful completion of the course through the live or recorded session, you have to undergo an examination. A more than 50% score will make you worthy of a verifiable certification.
Course Fees: 34900+18% GST
Why choose them?
- Lifetime access to updated knowledge at no extra cost
- Additional 3-month guaranteed internship
- Master certification at no extra cost
- 24*7 Support
- 100% Practical training
Other Courses:
2. Digital MarketingMarketing Certification Course by Digital Academy India
Digital Academy India is an initiative for training and consulting digital marketing services in India to empower the nation with digital acumen. Quick to realize the tangible effect of the digital element in the marketing sector, the institute cooked various bespoke digital marketing institutes for the aspirants.
Some of their courses in the field of Digital Marketing are:
- Digital Marketing Course Certification
- Certified Digital Marketing Associate Course
- Social Media and Mobile Marketing Course
- Certification in Search Marketing
- Corporate Digital Marketing Training Program
Taking a holistic approach, the courses ensembles quantitative and data-driven aspects of online marketing. They empower you to manage, implement, and evaluate digital marketing strategies. Within a short period of 2 years, they have skilled 5,000 students across India.
Read about: How Digital Marketing is Changing Business
Course Highlights:
Duration: 70-hours Instructor-led Online Training
Both Weekday and Weekend batches are available.
Eligibility: Anyone encompassed in the planning, implementation, measurement, or any other field of marketing domain can enrol in this particular course.
Most specifically, this course is prescribed for:
- Marketing & Advertising Professionals
- Digital Marketers
- Small and medium business owners
- IT Professionals
- Government Service Professionals
- Students yearning to explore a career in digital marketing
Curriculum: The robust curriculum is compartmentalized into 6 modules, which are as follows:
- Search Engine Marketing
- Social Media Marketing
- Search Engine Optimization
- Email Marketing
- Web Analytics
- Integrated Digital Marketing Communications
Most of these modules encompass case studies and exercises for candidates to work through.
Certification: There are in total 3 exams, out of which if you pass 2 of them- you receive Google Certified Professional (GCP) certification.
Check out: Are Digital Marketing Jobs in Demand
Course Fees: NR 41,182
Why choose them?
- Lifetime membership to access recordings
- Lifetime membership to be a part of industry discussions
- Practical demonstrations and live projects
Also, learn How Digital Marketing Influence Customers?
3. Digital Marketing Course by Digital Vidya
Digital Vidya is a global leader in Digital Marketing and Data Science training providers. Gloriously, Digital Vidya is an official training partner with Google and Microsoft India. Besides, it has partnerships with big sharks such as LinkedIn, NASCOM, and VSkills.
The institute’s objective is to impart new-age skills to the aspirants- be it individuals or organizations. Having a repertoire of courses such as Digital marketing, Data Science, Behavioral Training, Financial Management, and Visualization and Reporting- the institute is a big name in Asia. Beholding its reputation, their Digital marketing course is a considerable option among the best digital marketing institutes in India.
Course Highlights:
Duration: There are two types of training:
Classroom training -3 months
Online Training:
- Regular course-7 months
- Fast track- 4 months
Eligibility: Who should opt for this course?
- Marketing Professionals
- Business owners and entrepreneurs
- Digital marketing professionals
- Students and freshers
Curriculum: Consisting of 44 modules, it is a fathomed course covering all the relevant aspects of digital marketing, these are:
- Introduction to SEO
- SEM
- Adwords
- Social Media Marketing
- Email Marketing
- Inbound marketing
- Facebook Marketing
- Web analytics
- Other digital marketing areas
Certification: 13 inclusive digital marketing certifications from Google, Facebook, Digital Vidya, etc. Alongside the certification, there are two internships available.
- Research-based blogging internship by Digital Vidya (3-months)
- Social Media Internship by NASSCOM (3-months)
Course Fees: Check the website to know about the fee structure.
Why choose them?
- Best industry trainers
- Practical sessions with anytime anywhere access
- Updated course recording available
- Lifetime updates
4. Post Graduate Programme in Digital Marketing and Branding by NIIT
Having established its footprint in over 30+countries, the institute has a remarkable reputation in India as well as across the globe. What started as an endeavour to balance human resources in the IT sector extended its hands to Digital World to bridge the gap for skilled professionals in the industry.
Post Graduate Program in Digital Marketing is an online venture for graduates to uplift them for rewarding careers in Digital Marketing Industry. This industry-specific program imparts knowledge in SEO, SEM, SMM, Email Marketing, Mobile Marketing, Inbound Marketing, Content Planning, and a host of other functional areas.
Acquisition of expertise in these specialized marketing areas not only gives you an edge over others but facilitates you to emerge as a leader in the digital domain. Thus, it is a considerable option for the best Digital Marketing institutes in India. Thus, it is a
Course Highlights:
Duration: 400+ hours online training
Eligibility: Graduates from any stream within the age gap of 19-24 are eligible for this particular course. Result-awaited students may also apply.
Curriculum: Experienced faculties at NIIT’s digital platforms deliver the program through experiential activities for better comprehension and a hands-on learning experience. The course curriculum is broken down into 5 modules covering a gamut of topics:
- Fundamentals of Marketing and Media
- Tools and Techniques in Digital Marketing
- Advanced Digital Marketing
- Preparations for Certifications of Google and Facebook
- Professionals skills training inclusive of soft skills and interview tips
Certification: Once you successfully culminate in the program, you will acquire a Post Graduate in Digital Marketing and Branding CErtification.
Course Fees: INR 70, 000/-
Why choose them?
- Self-paced e-learning
- Expert faculties
- App-based learning
- the precise mix of instructor-led and practical training.
- Soft skills development
- Mapped to Google and Facebook Certifications
5. Digital Marketing 101 by Simplilearn
In partnership with World’s leading Universities and Companies, Simplilearn stands as one of the top Bootcamps in India. Addressing the unique needs of individuals and working professionals, Simplilearn provides extensive training and coaching to uptick their career growths.
With more than 2000 qualified trainers and 400+ courses, they have empowered 2,000,000+ students across the globe. Under the banner of Digital Marketing, they offer varied programs for you to choose from- Post Graduate Program in Digital Marketing, Digital Marketing Specialist Program, Digital Marketing 101, Digital Marketing for CXOs.
While it is up to you to pick out any tailored program as per your requirements and objectives, here we will take up Digital Marketing 101 program.
Course Highlights:
Duration: 2.5+ hours e-learning
Eligibility: No pre-requisites are required for registration in this course
Curriculum: The specific course curriculum is as follows:
- Introduction
- Fundamental Concepts of Digital Marketing
- Customer Lifecycle
- Marketing Technology
- Future of Digital Marketing
Skills Covered:
- Digital Marketing
- Customer Lifecycle Management
- Marketing Analytics
- Mobile Marketing
- IoT Marketing
Certification: Getting over 85% of the course and scoring a minimum of 80% on the Simulation test will make you obtain certification.
Course Fees: INR 999/-
Why choose them?
- 365 days course access
- 24*7 support
- Content curated by industry experts
This was the most basic Digital Marketing course by Simplilearn; check out their website for more advanced and bespoke industry-specific courses.
6. Advanced Certificate in Digital Marketing and Communication by UpGrad
UpGrad is a one-stop shop for a wide variety of industry-relevant programs meticulously designed in collaboration with top-class industry experts. With a precise blend of the latest technology, pedagogy, and services, UpGrad curates an immersive learning experience for its users.
The institute was born in 2015 to facilitate people to upskill themselves with relevant industry knowledge in this ever-changing society. Since then, they have strived to conform to rigorous learning programs mingled with online learning experiences. Thus, promoting self-paced learning.
Course Highlights:
Duration: 5 months core plus 6 weeks specialization.
The new batch begins on May 31, 2021
Eligibility: A Graduate from any stream without any minimum percentage criteria can apply for this course. The course is practically designed to meet the requirements of both freshers as well as working professionals.
Most specifically, this program is for:
- Freshers
- Brand and Communication Manager
- Traditional marketers
- Digital Marketing Executives
- Sales and Marketing Professionals
- Business Executives
Curriculum: The course curriculum is bifurcated into three categories for you to choose one.
- Executive Track
- Management Track
- Leadership Track
The first one-month program schedule is the same for all the three categories, where you learn about:
- Fundamentals of Marketing
- Customer-centric
- Digital Marketing channels
Post this, the 4-month course entails different topics of interest, which are:
A) For Executive Track
- Design and build of the website
- Blog creation
- SEO
- SEM
- Display Advertising
- Social media marketing
- Email marketing
- Content marketing
- Web analytics
- defining Marketing strategy
- Soft skills
B) For Management Track and Leadership Track
In addition to all the components of the executive track, you also learn about:
- User nurturing using emails, remarketing, and lead qualification
- defining robust marketing strategy
- planning digital marketing resources
Additionally, you learn about various tools and software to make you a digital marketing expert. Considering these specializations and exhaustive curriculum, this course hails as one of India’s best Digital Marketing institutes. You can head for it if you are looking forward to specializations.
Certification: The course comes along with dual certifications from MICA and UpGrad.
Course Fees: INR1,03,545/- (inclusive of taxes)
Why choose them?
- Anytime, anywhere access
- Get to choose your specializations
- Expert faculties
- Case studies and assignments for practical learning
- 70+ tools
7. Digital Marketing Course by DSIM
DSIM School of Internet Marketing is a preeminent online training provider for students, corporate professionals, and entrepreneurs. With the full-fledged live classroom training, they empower the executives and marketers to reach the target audience with low-cost acquisitions.
Under 45-hours training and a 2-day workshop program, they enable candidates to learn techniques, skills, and tools to enhance brand awareness, communicate with potential customers and mount business to global platforms.
DSIM is a well-renowned name for the best Digital Marketing institutes in India- with centres pinned in all the major cities of India. Scout for details before running to your nearest centre.
Course Highlights:
Duration: 4 or 6 months
Mode: They provide both in-class and online training at par your convenience.
Batch: You can check their website for upcoming batches in your locality or state as they have multiple centres spread across the country.
Eligibility: There is no definite eligibility for enrollment in this program.
Curriculum: Digital marketing Course at DSIM is the first hybrid course program in India. The course curriculum is vast and cohesive to make you comfortable with A to Z concepts of the Digital marketing world.
- Effective Email Marketing
- Email Automation
- Consumer Acquisition Strategy
- Facebook Marketing
- Facebook Advertising
- LinkedIn Marketing
- Twitter Marketing
- Instagram Marketing
- Pinterest Marketing
- Snapchat Marketing
- Search Engine Optimization
- Social Media for SEO
- Mobile Optimization
- Competitors Analysis on Google
- Google Ads
- Display Advertising
- Mobile Advertising
- Video Advertising
- Advanced Campaign Optimisation
Apart from all this, you learn about advanced concepts, affiliate marketing, and specializations in this 4 in 1 program. Tools and software knowledge is an added advantage to your bag.
Certification: You receive 14+ certifications from Google, Hubspot, Facebook, etc.
Course Fees: INR49,900 + 18% GST
Why choose them?
- Affiliate masterclass
- multiples certifications from world-class companies
- jo placements across India
- Lifetime Access to Resources & Updates.
- Free tools
8. Digital Marketing Master Program by EduPristine
Another prominent name in the list of top Digital marketing institutes in India is EduPristine- an institute backed up by a good rapport for its online training services. With its user-friendly approach and unique training methodologies, the institute is a stalwart in the industry.
EduPristine’s Digital Marketing Master Program is a refined intermix of the practical and experiential learning experience. With an eclectic mix of case studies, tools, hallmark learning methodology, the course caters to the growing needs of the aspirants.
Course Highlights:
Duration: 150+ hours intensive program
Eligibility: Both freshers, as well as working professionals, are welcomed for this course.
Curriculum: The 35-moduled structured course curriculum comprises a slew of topics making it an intensive course program. An overview of the same is as follows:
- Introduction to Digital marketing
- SEO
- Mobile marketing and optimization
- PPC
- Social media marketing
- Email marketing
- Marketing automation
- Affiliate marketing
- Funnel marketing
- Growth hacking
- Web analytics
- Content marketing
- Convert rate optimization
- Soft skills
Also, you will learn to put into use 40+ tools to swift and smooth the marketing process.
Certification: 15+ certifications come along with the course for you as an added benefit.
Why choose them?
- After Course engagement
- soft skills training
- real-life practice
- LMS with 1-year validity
- Placement assistance
9. Digital Marketing Course by AIMA
Formed over 60 years ago, AIMA is a non-profit organization working in close affinity with the Government, academia, students, and industry to validate the cause of management education in India. With a swift chase to their mission to make individuals and organizations realize their apex potential, AIMA is offering their services in distance education, testing, skill development, training, R&D, conferences, events, publications, and more of that sort.
As a part of their educational endeavour and skill development initiative, they provide one of the best Digital Marketing institutes in India. This course is in collaboration with Digital Vidya and aims to equip the aspirants with the nitty-gritty of marketing and advertising, online marketing, and analytical tool concepts.
Course Highlights:
Duration: The duration is months comprising 60-hours of training and 12 hours of projects. Both weekday and weekend batches are available.
Eligibility: Who can apply for this particular course?
- Working professionals
- Traditional marketers
- Entrepreneurs
- Students
Curriculum: Well-designed by incumbent managers and subject-matter experts, the course relies on a practical learning approach. Consequently, most concepts are channelized towards hands-on learning practices, meaning candidates will get to work on dummy ads, marketing datasets, SEO, and virtual website optimization techniques.
In compliance with practical training, the course is tenacious in terms of framework, which includes:
- Introduction to Digital Marketing
- SEO
- SEM
- Web Analytics
- Email Marketing
- SMM
- Content and blog marketing
- Mobile marketing
Certification: There are two types of Assessments that students have to face before certification.
- Module assessments based on assignments and projects relevant to each module
- Final 1-hour examination at the end of the course
When you come through both the evaluations successfully, you receive a joint Professional Certificate in Digital Marketing and Analytics from AIMA and Digital Vidya.
Course Fees: INR36,000+18%GSt
Why choose them?
- Professional and subject-matter experts as your mentors
- 40% training time focussed on experiential learning
- Case study pedagogy
- equip you to acquire certificates from Google, Facebook, Google Analytics
10. PG Certificate Program in Digital Marketing by Talentedge
Talentedge is an ed-tech firm offering premium executive courses for people to validate their careers. Keeping in mind the advanced needs of working professionals, they promulgate fast track courses.
Working jointly with Indian and International Institutes such as IIM, MICA, XLRI, SPJIMR, and others, they strike a chord with individual learning through interactive sessions. As a matter of fact, they offer PG Certificate Program in Digital Marketing in partnership with MICA.
Course Highlights:
Duration: 4.5 months
Eligibility:
- Under education, 10+2+3 means being a graduate is a must.
- English spoken and written proficiency is a mandate.
- As work experience, being an intern or working professionals si a pre-requisite.
Who should attend this course?
- Interns
- Marketers
- Professionals
- Entrepreneurs
Curriculum: Grounded on unique pedagogy and outcome-based learning methodology, the course is a robust interplay of instructor-led and practical training. The course curriculum overview is as follows:
- Business, marketing, & e-marketing
- Search marketing
- Display advertising
- Social Media & Content Marketing
- Email Marketing
- Mobile Marketing
- Web Analytics
- Advanced Tutorial classes
Certification: Candidates are awarded PG Certificate in Digital Marketing Course by MICA.
Course Fees: INR70,000+GST
Why choose them?
- Holder of PG Certificate and Alumni status by MICA
- End term project for practice
- Master the art of using Digital marketing tools
Frequently Asked Question (FAQs)
Q1. Which institute is best for digital marketing in India?
A. IIM Skills is the best institute to learn digital marketing in India. The thoughtfully sculpted Digital Marketing Master Course is delivered by expert mentors following a student-centric approach and practical application. Additionally, master certification plus 13 other certification preparation and internship programs make it the best course pan India.
Q2. Is Digital Marketing Course worth it in India?
A. Yes, digital marketing courses are worth taking in 2021 and beyond due to the boom in digitalization. The course will equip you with the requisite skills and validation, which will further help you in grabbing good job opportunities and career upliftment.
Q3. What is the digital marketing Course salary?
A. In India, the average salary of an entry-level digital marketing manager is ₹5,48,755 per annum, which can further increase up to 7-10 lakhs after gaining 5-9 years of experience. Apart from that, the salaries quotient varies as per the location, job profile, experience, and other factors.
