Before we go into digital marketing examples, it’s important to understand the following topics
What exactly is a Digital Marketing Platform (DMP)?
Technology is used in modern marketing to assess the overall success of a marketing effort and to assist guide future tactics and decision making. Breaking down a digital marketing platform into its two elements, digital marketing and digital business platforms, is the best method to explain it. Let’s look at how the two are related:
What is Digital Marketing?
Simply described, digital marketing is any marketing strategy that makes use of online media and the internet via linked devices like smartphones, laptops, and the Internet of Things (IoT). The distribution of a brand message via search engines, social media, apps, email, and websites is a common digital marketing strategy.
As a consumer moves down the sales funnel, digital marketing frequently focuses on contacting them with increasingly conversion-oriented communications across different platforms. Marketing teams should be able to track the impact of each of these messages / channels on achieving their overall goal.and some digital marketing examples are provided below to help you use digital marketing for your business.
Why is Digital Marketing Important?
Digital marketing is on the increase, and in 2019 it surpassed traditional marketing spending for the first time. This is due to the fact that customers are increasingly using internet platforms. Marketers are better prepared with the marketing technologies needed to reach customers on digital devices at at the right time thanks to technological breakthroughs like AI and machine learning. Traditional marketing approaches, on the other hand, need extensive planning and placement. Take into account the following:
The global population is 7.7 billion and 4.4 billion of them use the internet.
Nearly a third of customers would prefer contact with companies on social media than visit a shop.
Businesses must be present across several digital channels and devices in order to be competitive. However, this does not rule out the possibility of using offline channels. A multichannel presence, which integrates analogue and digital features, is the most effective method to satisfy customer needs.
What is a Digital Marketing Platform?
Digital marketing Platforms are tools that enable many business or technological capabilities in the context of modern business. While tools exist to handle specific tasks inside a single business requirement, such as a single tool for scheduling social media updates, platforms serve many functions across various requirements. Platforms often provide a broader range of functions through APIs, interfaces, and collaborations with other applications or data sources.
A digital marketing platform offers a number of services in the field of online marketing. To be classified as a platform, it should be noted that the solution cannot be considered to handle all digital marketing components, but instead covers features such as media purchasing, measurement and optimization of performance and brand monitoring. And those marketing initiatives such as SEO, social media, will be included.If you understand what a digital marketing platform is, it will be much easier for you to use our top 7 digital marketing examples on your business.
7 Types of Digital Marketing Examples
There are several methods for connecting with customers online. Here are some digital marketing examples that you may use to engage customers;
1. Social Media Marketing Platforms
Social media platforms such as Instagram, Facebook, LinkedIn, and Snapchat are heavily used by today’s customers. This is why it is critical for businesses to be active across many accounts. Consider the following statistics:
- Individuals have an average of 8 social media profiles.
- Each person spends an average of 2 hours and 22 minutes every day on social media.
- 3.26 billion of the 5.11 billion individuals who own a phone use it to access social media.
- People spend around one-seventh of their waking hours on social media networks.
Businesses may reach out to their prospects in a variety of ways using social media platforms. First and foremost, marketing teams may utilize these channels to send paid advertisements and sponsored content. Each platform allows marketing teams to develop sponsored ad campaigns and segment users so that these adverts show in the feeds of members of the desired audience. While each platform is unique, most enable marketing teams to target advertising based on geography, job title, hobbies, age, and so on.
Social media is also an excellent tool to communicate with customers and promote items or resources organically to your following. People who follow your business on social media are likely to have made a purchase from you in the past. Interacting with them on social media or addressing customer service-related queries is an excellent method to maintain brand engagement and develop good experiences and client loyalty.
Finally, marketing people may utilize social media to develop a branding and a perspective that will make them attractive to follow and share. Wendy’s lighthearted and humorous tone, for example, has made them quite popular on Twitter, where they frequently receive likes, retweets, and reactions.
2. Influencer Marketing
Influencer marketing is another powerful strategy to use digital media to reach specific groups. Celebrities, websites, and others who are regarded experts in their profession and have similar beliefs might form partnerships with brands. Brands may then reach out to the following of these influencers with sponsored content and offers. Influencer marketing has shown to be effective for many businesses, with 9 out of 10 claiming that it is as good as or better than other channels. Furthermore, one out of every two women made a purchase based on an influencer’s advice.
As an example of influencer marketing, consider the following: GoPro collaborated with Loki, a Colorado-based influencer with a large following of outdoor fans. With a referral from a like-minded, trustworthy source, their goods was put in front of their customer base.
3. Email Marketing
Email marketing campaigns enable businesses to keep in touch with prospects and consumers by sending them the personalized newsletters or offers based on previous purchases or brand engagements. If a person has connected with a couple of your branded touchpoints – such as an email offer for 10% off the things they’ve been considering, or free delivery – this may be what leads to a conversion. Almost 60% of customers think email influences their purchasing decisions. Moreover, subscribers are more inclined to open transactional emails.
4. Content Marketing
Marketing people may utilize content marketing to be creative in responding to their consumers’ inquiries. Throughout the three stages of the buyer’s journey, marketing teams develop content, videos, and other assets to answer questions and offer context to customers:
- The stage of awareness: The buyer knows he wants
- The stage of consideration: The buyer chooses an approach to addressing this availability.
- The stage of decision: the buyer decides to buy a good/service to satisfy the needs
For example, a customer may discover they require new exercise shoes. In contrast to what you require, the marketing staff for a clothing firm can develop a piece of material on what characteristics from a running slip. In view of the content, the purchaser judges that they require a pair of running shoes that match these requirements. The most popular boots and pricing points might be seen in other material. They make a decision after being informed on these considerations. Your brand’s assistance throughout will most likely result in people purchasing from you. Content marketing is frequently less costly than other kinds of marketing, and it generates roughly three times the number of leads.
5. Search Engine Optimization (SEO) Marketing
Search engine optimization and content marketing are frequently used in tandem. When the buyer in the above example is researching which gym shoes to purchase, they will most likely click on one of the first three results that show on Google. In this situation, the marketing staff of the sports shoes needs to ensure that their content is shown in these best results. This is accomplished by optimizing content for user experience and ensuring that the technical aspects necessary for search engine crawlers to readily identify and index this material are in place.
6. Pay-per-click (PPC)
Pay-per-click advertising is a type of sponsored advertising that allows marketing teams to basically buy visitors to their website. Marketers publish advertisements on websites or search engines such as Google and Microsoft Bing and are paid a charge each time an ad is clicked. These advertisements frequently appear at the top of the search results page and are often decided by bids on specific keywords, whereas banner advertisements on websites normally have predefined costs.
7. Affiliate Marketing
Affiliate marketing is similar to referral programs in that it entails partnering with individuals or businesses to promote your product in exchange for a commission on each transaction that can be traced back to their efforts. This is a cost-effective approach to outsource part of the hard lifting of advertising; but, you are entrusting your brand’s reputation to someone else, so this sort of marketing generally need more comprehensive monitoring and surveillance.
When an ad on a podcast or radio broadcast gives a discount code for listeners to use when purchasing a product, this is an example of affiliate marketing. For example, the buyer may receive 30% off their purchase, while the show receives a tiny portion of each purchase made with the coupon.
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